It’s often remarked upon that there is not enough focussed marketing on digital resources.

UCL Imagestore advert

UCL’s (University College London) resource, Imagestore, for the use of the students and teachers on the campus, has somewhat bucked the trend. This huge poster is erected on around 25 metres of scaffolding in the middle of London’s Bloomsbury district.

UCL Imagestore advert - close-up of URL

The web address is plain for all to see – unfortunately, there’s no access for anyone who does not have a UCL password 😦