Boutiques, Shopping Malls and Specialist Shops
(or put your content where the users are, not where you are)

This presentation looks at why content owners such as universities, museums, archives etc need to deposit their digitised matieral not just on their own bespoke websites, but also the popular websites such as Google, Flickr, Wikipedia and others.

This presentation was originally given at the JISC Content Advisory Group, October 2011